Icefresh appoints MCG to launch new lolly licences
The MCG team has become even more popular with nephews, nieces and godchildren since frozen dessert and ice cream specialist Icefresh Foods appointed us to promote its latest licenced products – a range of ice cream lollies in the shapes of three of the most popular cartoon characters of the moment: Peppa Pig and her brother George Pig, Thomas the Tank Engine and Hello Kitty.
MCG will support the launch through a consumer PR campaign encouraging parents and kids to try the distinctively shaped fruit-flavoured ice creams which contain no artificial colours, flavours or preservatives. The campaign will encompass media relations, sampling and competitions. Throughout the summer, each product will also feature on-pack promotions to win character related prizes.
Scott Wilson, Brand Manager at Icefresh Foods Ltd, said; "We are well established supplying own label frozen desserts and holding the licence for Weight Watchers Iced Desserts and are delighted to be using our expertise to partner with Entertainment One, Sanrio and Hit Entertainment to create these new character ranges. MCG's experience and understanding of the particular requirements of joint PR with licence holders coupled with their food and drink expertise made them an obvious choice for this project."
Get in touch
If you would like to find out more about MCG or would like to talk to us about a project, please call Christine Mortimer on 0113 307 0113 or email christine.mortimer@mcgpr.co.uk.